Most Ghanaians on countless occasions have declared their undying and laughable love for the music business. Some go further confessing that they have always had this in-explainable need to hold a microphone and sing to thousands. The modern day music business in Ghana is no joke, absolutely no doubt about it. Since its birth, it has either intentionally or unintentionally created the notion that some myths, that have for years been guiding the lives and sounds of a few upcoming acts, are the truths. Today, we will discuss blatant lies told about the Ghanaian music industry.
GOSPEL MUSIC DOES NOT SELL
Most people believe that gospel music does not sell at all, but before I address this ridiculously blatant lie, let me first explain what gospel music is. Gospel music is a genre under inspirational music which simply means ‘Good news.’ Absolutely no one is saying gospel music has to feel like you are at a Methodist, Presbyterian, Action Church or Catholic convention, I get it. For some people, such form of music might be boring, but be rest assured that gospel music can as well be unleashed on the consumers in any genre. It could be in rap, pop, funk, trap, afro beat or any genre the spirit might need the message passed along.
There is a reason why the likes of Sonnie Badu, Ohemaa Mercy, SP Kofi Sarpong and Joe Mettle keep standing out and making a name/money for themselves, and a reason some secular artistes end up going the gospel music route sometimes, it’s simple, there is a market for gospel music in Ghana which even makes Airtel to organise a full gospel show every year Dab Airtel Adom Praise. it now depends on how any artists how he or she want to drive the music or message to suit Ghanaians.
YOUR SONGS MUST BE ‘AZONTO OR DANCEABLE’ MUSIC
Am sure from the name itself, you can already depict that such music is basically noise. ‘Azonto’ music, [so to speak], has gained ground even more than intellectual music, in the Ghanaian music industry. My definition of this kind of music; ‘lazy lyrics voiced on an equally devastating poo of a beat.’ There are a few examples of Ghanaian artistes who allowed the noisy lies in the industry get in the way of their initial brilliant plan for the music business, leaving their most loved genre to venture into Azonto music, at the end you see them running back to their first love.There is a reason why the likes of Hammer, EL, Kaywa, Jam Master Jay, Masta Garzy, Beatz Dakay, are still relevant till date in Ghanaian music industry.
YOU DON’T HAVE TO MARKET YOUR SONG BECAUSE ITS GOOD
Lies. Just like the old days when good music wallowed in bitter and deep obscurity due to the lack of substantial backings needed to attain the popularity level, so will your music be forgotten should you rely on this fact.
You want your sound to remain atop charts and celebrated, yes? You need financial backings to push it to the consumers as many times and far as you can. Money does come in handy in the music business. Percent of the country’s biggest songs, [Even if it does fade away with time] attained that level due to the massive marketing it received.
YOU MUST FEATURE A KNOW ARTISTE FOR YOUR SONG TO SELL/BE A HIT
Oh no no no no no no no no no no no no……… I could continue forever, need I say much though. Let’s get serious now this is like the biggest lie, I have ever heard. I doubt this needs to be expatiate…but again, wanlov and mensa, m.anisfest, wiyalaa have all done it without featuring well know artiste in their upcoming days.
CAN’T AFFORD TO FEATURE AN ESTABLISHED ARTISTE, DISS ONE
Releasing a song with the sole aim of dissing a known artistes because you think doing that will make it a hit, is the deadliest thing you can do to your career. Yes, a few might get away with it, making a name for themselves because the song itself is good, some even create a little buzz at the beginning, then think it’s okay to diss an A-lister to go further but end up destroying their career. For those planning on going by this industry lie, do yourself a favor, steer clear, or you might just ‘Skibied’ yourself.
YOUR PRODUCER MUST BE THE HOTTEST/ ONE OF THE MOST TALKED ABOUT BEFORE YOUR MUSIC CAN BE A HIT/SELL
This actually gets me every time I hear and have to listen to others talk about it. So you are just starting out, and you happen to be highly talented, but in that talented mind of yours, you feel it’s best to shenk the underground producers, who are amazing at their jobs, and go for the known names, you might have lost that mojo.
I agree there are some big names in this field who are highly talented and just know what to do on a beat but I doubt whatever track they produced was a hit because they made the beat.
Let’s take for instance, the Legend himself, Hammer. Am sure we all will agree that he is a legend. Now, back then, you wanted a talked about track? Hammer of the Last Two, MUST be a part of the production process. He was not only into producing, he nurtured and directed both the upcoming and established acts. Obrafour, Tiny, Kwakese, Edem, etc was way too experienced in the game to just produce a beat and let the artiste go.
There are a few producers out there, who are yet to be household names but at the same are wizards when it comes to beat production.
YOU MUST BE SIGNED TO A MAJOR RECORD LABEL
In as much as I believe every upcoming artistes should be under a label, should the opportunity present itself, this does not mean that there are some acts who cannot make it without having a huge record deal.
There are a few notable acts in Ghana who gained popularity without having any form of support from big record labels. Don’t bother yourself…put your songs out there, if it is good, one knuckle head like myself might see, share and things could just pick up from there, you never know.
These are the lies that have for long been perceived as the truth, drop a comment let’s discuss.
Credit Tope Delano