Infinix Mobile, a premium online-driven smartphone brand which has presence in more than 30 emerging markets around the world, is collaborating with Dancehall artiste Shatta Wale to rock Ghana with its latest device – HOT 8!
Speaking about the partnership, Shatta Wale said not only is he excited to join the Infinix family but he loves HOT8’s endeavour of empowering young customers while amplifying their entertainment experience through technology.
“HOT 8’s commitment coincides with what I have been living up to, that is to flame my fans up in the world of dancehall through breaking the boundaries of music, dancing and innovative artwork,” he stated.
HOT is Infinix’s entertainment series designed for young people who are passionate about entertainment in an interconnected world. Coming in with a 5,000mAh battery, a 6.6-inch HD+ water drop display, a triple rear camera, and a DIRAC Sound & Party Mode as the key features, the HOT 8 will allow consumers to enjoy a world of entertainment at their fingertips.
Targeting at the young generations, Infinix has been committed to providing them with devices incorporated with the latest technologies and stylish design.
Inheriting Infinix’s brand spirt, the HOT series has been committed to breaking the boundaries of combining the most relevant features in one device, letting customers amplify their entertainment experience in the digital space.
Managing Director of Infinix Mobile, Benjamin Jiang, stated that “The youth are an important target consumer group for Infinix. By engaging Shatta Wale as the ambassador for HOT 8, we aim to empower this community of young people with more entertainment experience and a world of excitement.”
Under this partnership, Infinix and Shatta Wale will initiate a range of online and offline programs to engage with fans and fuel them to enjoy the world of entertainment with their creativity.
Fans in Ghana will have the chance to shake with Shatta Wale to the fullest in exciting offline events. Besides this, fans across Africa and the world will also be able to interact with the ‘My Level’ artiste through the creative brand and product campaigns as well as online content.
The team at Infinix will unveil their exciting programs soon. Paah Paah Paah! Get ready to rock!