Reggae and Dancehall legend Samini christened Emmanuel Andrew Sammini was over the weekend in the Northern regional capital, Tamale to speak at the Youth In Creative Arts Conference and the launch of the 5th Northern Ghana Entertainment Awards.
The event brought together people in the creative arts industry, politicians, musicians to deliberate on Entertainment for Social Change: Peace and Unity for Youth Development Towards Election 2020, which the theme for the event.
Samini who spoke extensively on how the Northern Youth in Music Business can build synergies to grow and market their music across Ghana and beyond.
In his address, Samini said even though he was born and raised in Accra, his dialect is what has kept him connected to the North.
He also described the hustle down South as luxury debunking assertions that an artist from the North struggles to make it out of their solace territory.
Furthermore, Samini decried the general state of development in the Six Northern regions. According to him, the North is lagging behind in all spheres of development including the creative arts industry which he said, needs to be changed.
” it’s even a luxury what we call hustle in Accra. The real picture in the North needs immediate attention and support. What I can do is to throw more light on the fact that the North hasn’t gotten the right support in all aspects of development including entertainment.if you look at other areas of development, whether it’s deliberate or unaware, the North is very very behind and that needs to change ” he said.
Advising artists from the North, Samini urged them to make good use of the Internet and smartphones to sell their works and more importantly, they should be original and authentic.
Samini also acknowledged the unique music from the North and couldn’t fantom the reasons artists doing such music haven’t gotten to the apex yet. He made reference to King Ayisoba and Wiyaala who are from the Upper East and West regions respectively.
”I’ve always said that if I was born in Wa where my parents come from and doing the kind of music King Ayisoba and Wiyaala are doing, I wouldn’t be standing here.You couldn’t touch me…when i sit down and watch my North people do atthentic music that I can’t do. I wonder why it hasn’t gotten there yet” he objected.
He finally stressed the need for arts to remain original and sound authentic but in doing so there shouldn’t be limitations.
Other speakers were the Tamale Mayor, Hon. Musah Superior, Mrs. Hajia Halima Sagito Saeed CEO of SWIDA, Deputy tourism minister Dr.Ziblim Iddi.